In a bizarre incident, a clothing brand's decision to reach out to an author to become their brand ambassador received mixed reactions on social media. Wonder why? Because the writer in question was dead long ago.

American author Ursula K. Le Guin, who is best known for her works of speculative fiction, especially for introducing tough-minded feminist sensibility to science fiction passed away on January 22, 2018, at the age of 88. However, Guin's social media accounts are still active and managed by her literary estate.