Debates and discussions around nepotism and groupism in Bollywood have been amplified by fans and users on social media post the unfortunate death of Sushant Singh Rajput. There has been an increased hostility towards Bollywood, as the late actor's fans believe he was wronged by the industry and deprived of opportunities. Several celebrities have since then spoken about this issue.

Urmila Matondkar, as an outsider, has also spoken about this debate. In an interview with Barkha Dutt, the Satya actress said, "This word called ‘nepotism’, if I start talking about it, I will have to talk for quite a few hours. The amount of it that I have faced, in spite of being from Mumbai, was quite alarming, to say the least. There was some 16-17 new girls who were introduced that year and out of them, some eight or nine of them were somebody or the other’s daughters. I will tell you a few of them - Raveena Tandon, Karisma Kapoor, Pooja Bhatt, Kajol, lots of them.”