Zomato CEO Deepinder Goyal taunts NRAI president in a tweet

New Delhi Food aggregator Zomato CEO Deepinder Goyal took to Twitter on Thursday in a bid to embarrass President of the National Restaurant Association of India NRAI Rahul Singh to stop the logout campaign for the Gold programme of The Beer Cafe The move comes after a couple of letters from Zomato failed to pacify SinghI welcome the NRAI president Rahul Singh embracing the Gold standard at his own restaurants Welcome to Gold RahulNRAI _India he said in a tweet that had images describing the benefits that The Beer Cafe offers its customers under the Gold programmeI welcome the NRAI president Rahul Singh embracing the Gold standard at his own restaurants Welcome to Gold Rahul NRAI_India pictwittercom3TusMm0d3smdash Deepinder Goyal deepigoyal August 22 2019NRAI has accused Zomato of unethical deep discounting practices for its Gold programme Goyal tweeted This logout campaign as it seems now is driven by Rahul Singh along with the participation of a few large restaurant owners to use the NRAI platform to sabotage aggregators and benefit themselvesAlso ReadNo big deal on food delivery appsGoyal tweeted Zomato is logging out of the logout campaign We have said enough and we are getting back to work I am confident better business sense will prevail at the endZomato is logging out of the logout campaign We have said enough and we are getting back to work I am confident better business sense will prevail at the endmdash Deepinder Goyal deepigoyal August 22 2019The NRAI has not yet responded to fresh claims by Goyal on Twitter Zomato on Wednesday announced to immediately reconstruct its Gold service to help drive better margins for the restaurantsIn a letter to its partner restaurants Goyal said the company has put a minimum floor on Gold membership fee and will not sell Gold service at anything less than Rs 1800 for an annual membership Heres what Goyal has said in the letterThe biggest pain point we heard was that users hop between places on a busy night claiming 11 starters at one place 11 main course at another and 22 drinks at the lastTo solve this we will limit Gold usage by a single user to one unlock per day This will ensure that customers complete their dining experience at a single restaurant bringing the net effective discount down significantlyGoing forward we are going to restrict the number of unlocks to a max of two per table This will be applicable from September 15Earlier in reply to Zomatos letter NRAI had said that it was not yet satisfied with the latest changes calling the decision a knee jerk reaction We are in receipt of the mass email sent out by Zomato to all member restaurants This is a knee jerk reaction to the logout movement and the meeting held yesterday between the founding team of Zomato and Management Committee members of NRAI Singh had said as reported by news agency IANSIts a validation of the fact that Zomato acknowledges the deep discounting epidemic However the reconstruct of gold is another attempt to stuff old wine in a new bottle Its a tweak in the drug which doesnt solve the addiction Singh addedAlso ReadMumbai Zomatos Gold membership no longer viableEdited by midday online desk with inputs from IANSCatch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updates