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Answered: Is It Cheaper To Buy Car Insurance Online?

Updated on: 27 February,2024 07:19 PM IST  |  Mumbai
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Insurers with online platforms leave the doors for competition comparison and analysis open to customers.

Answered: Is It Cheaper To Buy Car Insurance Online?

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Today, the internet has changed the way people shop and car insurance is no exception. Comparing quotes, premiums, reading reviews, and purchasing life, health, car, and motorcycle insurance has become easier than ever with quick accessibility. However the question that remains is, is it more affordable to buy car insurance online than the traditional offline way?

To get a clear answer to this question it is important to understand some determinants of the cost of car insurance. In this article, we will analyze how these determinants affect the cost if you buy car insurance online.

Competition and Transparency

Insurers with online platforms leave the doors for competition comparison and analysis open to customers. You can easily compare premiums, prices, service quality, discounts offered, related perks, etc. which fosters an environment for healthy competition in the insurance market.

This also leads to transparency in terms of services and often leads to competitive pricing and discounts aiming to catch the customer at value for money and affordable pricing.

Ease of Policy Management

Unlike offline insurers, online insurance platforms provide convenient tools for policy management. These systems can be placed through their websites or mobile applications.

Customers can easily file claims, update personal details, change coverage plans, contact customer support, and add new insurance policies, such as motorcycle insurance with the help of these online platforms.

Lower Overhead Costs

Typically, insurance brokers operating traditionally incur substantial overhead costs, such as office space rent, employee salaries, and utility bills.

However, online insurers, unlike the traditional ones, incur lower overhead costs as they neither have physical storefronts nor require a large number of employees to run operations. Insurers can reflect these cost savings as low insurance premiums to customers.

Availability of Discounts and Promotions

As compared to traditional offline insurance providers, online insurers continuously offer discounts given the ever-increasing competition in the online insurance market.

These discounts may include loyalty rewards for existing customers, referral incentives, bundled policies at a value price, etc. Customers can take advantage of any promotions and discounts offered to bring down the cost of their insurance premiums.

Reduced Administrative Hassles

To buy car insurance online means reduced paperwork. The process is typically quick and hassle-free with automated filling of the forms. This cuts off administrative hassle for both the customer and insurers.

Online administrative processes and transactions are way more cost-effective compared to offline, both on the part of the insurance provider and the customer. With potentially reduced costs, insurers may offer affordable yet quality premiums.

Targeted Marketing and Personalization

With highly evolved data analytics and target marketing, online insurance companies can easily tailor their premiums to their audience's needs.

They can develop their products according to individual needs, demographics, driving habits, vehicle categories, etc, leading to a more personalized approach potentially resulting in lowered premiums in some cases.


To buy car insurance online can be way less expensive than offline insurance as the competition burgeons, the overhead costs diminish, and the processes are more streamlined. Research and comparison become easier for customers in terms of online insurance. However, when buying a car or motorcycle insurance online, make sure that you go through the terms and conditions carefully to know about any hidden charges, exclusions, or limitations that may interfere with the cover cost in the future. Several insurance providers may charge extra for special services or impose restrictions on coverages that sometimes get concealed during the online underwriting process. Look for a reputable insurance provider online such as ACKO, which provides affordable premiums including life, car, health, travel, and motorcycle insurance, among many others.

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