Ananda, one of India’s leading dairy and food brands with a strong foothold across North India and leadership in the paneer category, has come on board as the Co-Presenting Sponsor for the upcoming season of MasterChef India. The show will air on Sony Entertainment Television starting 5th January, every Mon-Fri at 9 PM. 

MasterChef India’s focus on precision, ingredient integrity and skill-led cooking aligns closely with Ananda’s core audience of home cooks and food enthusiasts who value consistency, quality and trust in the ingredients they use every day. With dairy playing a central role across MasterChef challenges, from everyday preparations to technically demanding recipes, Ananda’s product portfolio fits seamlessly into the MasterChef kitchen.