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NEXT BIG BRANDS OF INDIA - FEBRUARY 2026

Updated on: 20 February,2026 01:25 PM IST  |  Mumbai
Buzzfeed | faizan.farooqui@mid-day.com

Discover emerging Indian brands driving innovation across beauty, fashion, tech and social impact sectors.

NEXT BIG BRANDS OF INDIA - FEBRUARY 2026

Next Big Brands - February 2026

India’s business and consumer landscape is evolving rapidly, with a new generation of brands building products and services aligned with changing market needs. Across categories, emerging companies are focusing on stronger customer experiences, clearer positioning, and long-term value creation.

From digital-first ventures to product-led businesses, many of these brands are shaping their growth through consistent execution, differentiated offerings, and a sharper understanding of customer expectations. This edition features a selection of such companies across sectors, each working to build relevance, trust, and scale in a competitive environment.

Charmacy Milano


Founders - Mr. Sanket N Kothari and Mr. Amit M Maker

Category - Cosmetics

Where Beauty Meets Innovation

Charmacy Milano stands at the intersection of charm and science - redefining modern beauty through innovation and performance. Founded by Mr. Sanket Kothari and Mr. Amit Maker, the brand has rapidly emerged as one of India’s fast-growing beauty powerhouses, driven by a performance-first philosophy and clean, globally inspired formulations tailored for Indian skin tones.

Proudly vegan, cruelty-free, and responsibly formulated, Charmacy Milano delivers luxurious yet high-performance cosmetics that blend artistry with affordability. From bestselling foundations and richly pigmented lipsticks to viral eyeshadows amplified by creator-led campaigns, the brand continues to shape contemporary beauty trends-empowering individuals across India to express their unique style with confidence and care.  - www.charmacyworld.com

Ricekraft

Founders - Yashad Verma, Bhavesh Garg and Nikhil Paliwal

Category - Beauty & Personal Care

K-Beauty Re-engineered for India

As India embraces the K beauty wave, RiceKraft is shaping a version that finally

feels like its own.

Founded by IIT alumni with roots in rice communities, the brand thoughtfully adapts Korean skincare for Indian heat, humidity and pollution. Instead of importing formulas created for colder climates, RiceKraft innovates lightweight, clean and effective products that address tanning, pigmentation and acne without overwhelming routines.

Their mission also goes beyond beauty. Each purchase carries a wider purpose, saving one kilogram of rice stubble (parali) from open field burning. In doing so, RiceKraft also cares for the air we all share. - www.ricekraft.com

Donatekart

Founder - Sarang Bobade

Category - Social Enterprise /Crowdfunding / Philanthropy/ Tech For Good

Donatekart is India’s pioneering donation platform turning generosity into real, measurable impact. Founded in 2016 by Sarang Bobade, the platform enables individuals and organisations to contribute essential products directly to NGOs and communities in need. Built on the belief that kindness without action is just a feeling, Donatekart ensures every donation is need-based, verified, and transparently delivered. To date, over ₹400 crore worth of materials have been mobilised to support 10,000 NGOs through 2.5 million donor transactions-making Donatekart one of India’s most trusted platforms for Kindness in Action. - www.donatekart.com

Truth & Beauty

Founders - Patricia Gupta & Mr. Madan Lal Gupta

Category - Skincare

Truth & Beauty is a research-driven skincare brand blending potent botanicals with clinically proven actives to deliver visible, science-backed results. Our barrier and microbiome-friendly formulations are enriched with prebiotics, probiotics, and postbiotics to support healthy, resilient skin. With an in-house R&D facility and GMP-compliant manufacturing, each product undergoes meticulous development to ensure optimal pH balance, advanced delivery systems, and synergistic ingredient combinations. We believe in complete transparency-clearly sharing ingredient concentrations and sources-while offering high-performance, luxury skincare directly to consumers without retail markups.  - www.trytruthandbeauty.com

Techinfinity

Founders - Hemant Shah, Ronak Parikh & Omkar Pai

Category - Creative & Marketing Agency

Founded in 2016, Techinfinity has spent a decade partnering with global brands across diverse categories as a full-service creative and marketing agency. Backed by a team of 90+ skilled professionals, the agency specialises in everything design and digital-spanning branding, marketing communication, CGI, AI-driven content, and immersive digital experiences. Powered by passionate young minds and a strong ability to scale brand operations, Techinfinity aims to grow beyond numbers, focusing on creativity, innovation, and impact across every dimension of modern marketing and technology. - www.techinfinity.io

Nilam India

Founders - Sanghamitra ghosh and Sabin Kumar

CategoryWomen's Slow Fashion

Nilam India represents a quiet but deliberate shift within India’s growing slow fashion movement. Spearheaded by founders Sanghamitra Ghosh and Sabin Kumar, whose decades-long friendship anchors the label’s foundation. The label integrates traditional Indian craftsmanship into contemporary, everyday wardrobes for urban women. By working directly with artisan communities, Nilam India prioritises mindful production, quality-driven designs, and long-term sustainability over seasonal trends. Its collections reinterpret heritage techniques like hand-block prints into refined, wearable silhouettes that align with modern lifestyles. In doing so, Nilam India not only supports the economic continuity of Indian crafts but also positions handcrafted fashion as a viable, relevant choice in the evolving India's everyday apparel market. - www.nilamind.com

Happy Boxes

Founder - Miti Ashar

Category - Corporate Gifting & Promotional Merchandise Company

Happy Boxes is a Mumbai-based corporate gifting and brand merchandise company established in 2018, serving clients PAN India.  Founded by Miti Ashar, an HR professional with over a decade of experience, Happy Boxes was born from identifying a gap in meaningful, well-executed corporate gifting that truly supports employee & client engagement and brand building.

We specialize in curating customised kits for onboarding of employees/clients, events & conferences, offsite merchandise, sales kits designed to strengthen client relationships and brand recall. We design premium customised trophies for Rewards & Recognition programs that strengthen employee engagement initiatives and festive hampers. We curate sustainable gifting options using eco-conscious materials to support environmentally mindful gifting. From ideation to delivery, Happy Boxes is a trusted corporate gifting partner with various companies across the country. - www.happyboxes.framer.website

Befach International

Founders - Uday Nadiwade and Rajesh Saraf

CategoryB2B Imports

Befach International Pvt. Ltd. is an India-based import-export and global sourcing company delivering end-to-end supply chain solutions for SMEs, wholesalers, manufacturers, and corporations. A government-awarded enterprise, the company enables reliable international procurement through verified suppliers, strict quality assurance, secure payment facilitation, and efficient logistics with complete documentation support. Backed by industry expertise and trusted global partnerships, Befach International  simplifies cross-border trade, helping businesses scale confidently while maintaining cost efficiency and long-term competitiveness in international markets. - www.befach.com

The brands included in this edition reflect the growing maturity of India’s new-age business ecosystem. Whether through product innovation, specialised services, or customer-first models, these companies represent a shift toward building stronger, more scalable brands.

As markets continue to evolve and customer expectations rise, the importance of quality, consistency, and long-term thinking will become even more critical. These brands offer a snapshot of that momentum, highlighting businesses that are steadily building for growth, credibility, and sustained impact.

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