Well the undergarment's come a long way since the word brassiere was introduced way back in 1893. CS gives you the understory over the years
The bra's been in the news lately. First an anti-wrinkle bra for aging cleavages was introduced alongwith a smart Slovenian bra with expandable foam cups at a recent international lingerie fair and then women wore their hearts on their bra-straps to declare their bra colour and support for breast cancer awareness.
Well the undergarment's come a long way since the word brassiere was introduced way back in 1893. CS gives you the understory over the years:
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The 1960s saw the women's liberation movement denouncing bras as a symbol of conformity and servitude and started the bra burning rallies. |
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The natural shaped bra re-emerged and became famous in the feminist era In the 1970s. The first no-bounce sports bra was also introduced in this decade |
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In the 1980s, Victoria's Secret advertised silky, lacey intimate apparel at affordable prices. Catalogues featuring alluring models in sexy lingerie hit a nerve among American women who splurged big-time to feel feminine underneath their austere business suits. And, let's not forget Madonna's contribution to the trend. |
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Bra sales further soared in the 1990s, when the Wonderbra gave average-sized women cleavage--a necessary assetu00a0 to plunging necklines that were in style at the time. |
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The ongoing decade has seen a variety of ingenious bra ideas u2014 from chocolate bras to ones with flirty pom poms on them. We can't wait to hear what the Paris lingerie show to be held later this month is going to unveil! |
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