Hybe's application to trademark 'Borahae' coined by Kim Taehyung rejected

The Korean Intellectual Property Office has announced that they have rejected Hybe's application the trademark the term 'Borahae.' 'Borahae' or "I Purple You" came up at a BTS fan meeting on November 13, 2016, when Kim Taehyung said, "Borahae means to trust the other person until the end and love each other for a long time like purple, the last color of a rainbow."

Borahae it's belongs to only Kim Taehyung 💜#BorahaeBelongsToTaeTae

— WOT7💜#JKMyBias (@WVK231214) October 12, 2022