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Amazon's American suit warn Indian team not to maul online content

Displeased with Amazon India's self-censorship of The Marvelous Mrs Maisel, US heads bar tampering of international content; policing to be limited to local shows

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A still from The Marvelous Mrs Maisel

A still from The Marvelous Mrs Maisel

Indian fans of The Marvelous Mrs Maisel were in for a rude shock when the second season aired on Amazon Prime earlier this month. In an act of self-censorship, the OTT platform had blurred several scenes that featured cigarettes and cigarette packs. It has now been learnt that the suits at the American headquarters were not too pleased with the development and picked up a discussion with the content team of Amazon India earlier this week.

Following a lengthy dialogue between the two teams, it has apparently been decided that censorship and disclaimers will be limited to their Indian shows. We hear the Indian arm has been categorically told to not edit content sourced from their American counterpart.

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