Planning to buy that shiny gold bracelet you have been eyeing for a long time? The auspicious day of Akshaya Tritiya is the perfect occasion to do so. The word Akshaya means ‘never diminishing’. This signifies that whatever you choose to buy or start on this holy day will never diminish. Our forefathers have always encouraged us to not just buy precious items like gold but also commence new ventures on this day. As a result, you will see almost every jeweller's shop flooded with a crowd.

Have you ever wondered though, why people are so keen on buying gold on this day?