Weddings! The season of new adventures.
While weddings make one emotional, the wedding baaraat, preceding the wedding is something no one wants to miss out on, which is not only welcomed but celebrated with much pomp & fervour. While everyone attends the wedding ceremony in-time, many of them are not able to attend the baaraat in person. Hence, we have Central, along with Ndmpl to toast & give an experience of a lifetime, that is unparalleled. ‘An adventure that’s about to begin, for you to be there in squares for a fun filled affair’. Beating all the raging challenges of Instagram & coming up with something as unusual as an Insta- Baaraat.
What do you think it is about? The most quotidian elements would be entertainment, contemporary fashion & raving music?, but that’s not the end!
We hope you’ll be taken by surprise, with what Centrals got in store for you. While you can’t make it in person, how about being there digitally? The journey was sensational & electrifying. Right from building an intrigue, to having a logo reveal for Central baraat, every element was presented in a grand gesture. Special Invites had been curated to welcome & invite the guests & audience. An expectational guest list reveal & audio reveal had been done to showcase the custom baraati track, where all the influencers would groove to Centrals baraati tune! They also had a remarkable dance choreographer go live with a few affluent influencers, which was immensely interactive, where the choreographer would teach the audience & influencers some fun, exciting dance moves! Towards the end they had a beautiful showcase of influencers ramp walking & posing in Central’s wedding collection that is so versatile, fresh & diverse. Finally on the big day of the baraat, Central had 40 influencers who went live, all together at the same time & created an astounding havoc on the gram!
Who could tell that a Baaraat being digital could be this upbeat, fun & remarkable? We truly hope for each one of you to be a part of the Central Baaraat & enjoy thoroughly.
What Siddharth Gurav, Head of Digital Marketing has to say - “Weddings happen throughout the year. As much as people reach in time for the wedding ceremony, they don’t for the baaraat. Today a wedding baaraat is
so important for a bride, the groom & especially their close ones. It’s one of the most memorable & irreplaceable moment in their life. There couldn’t have been a better opportunity than to a celebrate a ‘wedding baaraat’ digitally, in Centrals style that would evoke the right zeal, spirit & enthusiasm in the hearts & minds of our audience.”