Rohit Kumar who was a journalist turned entrepreneur and is now the founder of Media Trendz, talks about how brands can manage their online presence in the digital world. Rohit talks about how he came up with this idea and how it’s helping many companies today as well as giving them great returns on investment. Rohit also talks about how it’s not just an organization but also about people and how they made it work and much more...
1) My Journey From Journalism To Managing Brands
With my background as a journalist, I’ve learned to research, write and engage with people about various subjects over time. These skills are now being put to use managing brands at Media Trendz, (a 360-degree marketing agency) with a shift in Indian advertising from traditional media to digital advertising. He shares his journey from writing to managing brands for some of India’s top companies. My experience has given me insight into what it takes to be successful in different capacities—that’s why I started Media Trendz (A Unit of Trending Media Solutions LLP), a one-stop shop for marketing & advertising services that assist entrepreneurs all across India.
2) How Did I Start It?
I’ve been a journalist for over seven years now and have worked at some of India’s biggest media houses, such as NDTV, News24, LIVE India. I have also worked with Ministry of Agriculture & Farmer's Welfare as a media consultant. With my experience as a journalist & media consultant, I decided to take it one step further and launch my own company which would be focused solely on brand management for other companies & personalities through different media channels.
3) Develop Brand Awareness For Businesses Through Digital Marketing
Our perspective and value proposition is unique. We’re not a boutique agency; we’re an extension of our clients’ teams – we do everything from strategy to implementation and management. — Rohit Kumar, Founder & CEO, Media Trendz (Interviewed by Manoj Sharma) A key element of managing any brand or business is understanding your market and staying connected with consumers. Through an executive search platform connecting companies to employees, businesses can maximize their available resources and learn about their target market better through active engagements with influential decision makers and influencers within that particular industry. By connecting high-level professionals with your business, you can expand into new markets and better understand your current one as well as manage brand awareness overall.
4) What Are We Doing That Is Different?
Branding isn’t just about technology anymore; it has become an inherent part of our culture and lifestyles. We are in time when we have to think differently and our approach for digital sphere should be unique in itself if being a business or brand we want to make a long-lasting impression in the era of digital connectivity.
5) How Does This Help Small And Medium Businesses?
There are many medium and small businesses around us which were founded by budding entrepreneurs who saw a problem, came up with a viable solution and started doing it. For such companies, especially those with deep pocketed competitors, having an established brand can be crucial to their survival and growth strategies. Most businesses start off with little or no brand identity – they're selling basically from nowhere. When they hit a certain revenue point or awareness level however (especially if there's direct competition), then entrepreneurs find that their business needs proper management of its brand identity for them to stay competitive as it grows further.
6)How Does This Help Established Businesses?
Increasingly, established businesses are taking advantage of new technologies to manage their brands. One of those is Media Trendz, founded by Rohit Kumar, who has extensive experience as a journalist, but is now using that background to help companies understand what they’re doing wrong – or right – by offering Reputation management services.
6) How Can Our Customers Reach Us?
If you want to get in touch with us, simply visit our website www.mediatrendz.co.in or www.journorohit.com, and we’ll get back to you as soon as possible. We don’t bite! Okay, maybe a little, but not too hard! Promise. ;-)