Apple has officially started the sale of its iPhone 17 series across India, alongside new AirPods and Watch models. Huge crowds and long queues were seen outside Apple’s flagship stores in Mumbai’s BKC and Delhi’s Select Citywalk Mall as fans rushed to grab the latest devices launched at the September 9 event.
Long queue outside Apple's BKC store in Mumbai. Pic/Tarun Verma
Apple on Thursday commenced the sale of its newly launched iPhone 17 series across India. The rollout of the new iPhone 17 series, the latest-gen iWatch and AirPods has made the iPhone loyalists go crazy. The rollout of the latest Apple devices prompted large crowds and long queues outside Apple's flagship stores in Mumbai and Delhi.
The latest Apple launch includes the iPhone 17, iPhone 17 Pro Max, AirPods 3, Watch Series 11, Watch SE3, and Watch Ultra 3. All the latest devices were announced on September 9, 2025, during Apple's ‘Awe Dropping’ event.
Long queues of buyers were seen outside Apple's flagship store in Bandra-Kurla Complex (BKC) in Mumbai today. As per the visuals, two long queues were seen outside Mumbai's BKC to ensure a smooth entry of the customers at the Apple flagship store.
While many are eagerly waiting for their chance to enter Apple's flagship store in BKC, some people who were there at the store to have their hands on the latest products expressed their disappointment with the lack of security for customers outside the store.
Mohan Yadav, one of the iPhone's potential buyers who came to Mumbai from Ahmedabad to buy Apple's new phone, said that he has been waiting for his turn since 5 am. He claimed that due to a lack of security, people often cut the queues, leading to chaos at the entrance.
While speaking to the media, Yadav said, "I have been waiting since the morning. I have been standing in a queue, but the security here has no responsibility. People are breaking lines. Those standing behind don't get the chance to buy the product due to a lack of responsibility among the security officials. "I have been here since 5 am," as cited by news agency ANI.
Bayan Kapoor, another resident of Mumbai, also expressed his excitement for the new iPhone 17, saying that the reviews of the phone are nice and he's eager to buy one if possible.
Kapoor further asserted that "Apple fever is quite high among the public. The reviews of the phone are good. I just want to buy it now, provided I get a chance. I don't know if I can buy it or not due to the large crowd," as cited by news agency ANI.
A customer, Amaan Memon, who was seen holding a brand new iPhone 17 Pro Max, expressed his happiness about the latest Apple product and said, "I am very excited for the iPhone 17 Pro Max series. This time, Apple has a new design. It features the A19 Bionic chip, so the gaming experience will be enhanced. I have been waiting for this colour for the last 6 months, since I came to know that this colour is going to be launched."
A customer, Irfan, said, "I've come to buy the orange iPhone 17 Pro Max. I've been waiting since 8 pm. This time, there are changes to the camera and battery, and the look is also different," as cited by news agency ANI.
On the other hand, a similar rush was seen outside the Apple outlet at Select Citywalk Mall in Saket, New Delhi, where buyers waited overnight to get their hands on the new iPhone models, as reported by news agency ANI. People were seen sitting outside the Apple stores waiting for the gate to open so that they could be among the first to buy the latest iPhone series.
(With inputs from ANI)
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