After hearing her demos, Rudimental decided to work with LORYN
The ICC Cricket World Cup's official song Stand By was unveiled yesterday. It is produced through a collaboration between brand new artist LORYN and one of the UK's most successful acts, Rudimental.
Rudimental have sold over two million albums since their formation in 2011 and have a track record of discovering emerging talent - like LORYN. After hearing her demos, Rudimental decided to work with LORYN.
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"It is important to acknowledge the power of music in sporting environments - from a motivational platform for players to providing a common voice for fans to celebrate together I am sure we will see the official song at the absolute heart of this tournament," said the tournament's managing director, Steve Elworthy.
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