Pari hoon main

Gone are the days when one spliced together images taken off Google to make an amateur music video Or put together a slide of collages to make a fiveminute clip These days artificial intelligence AI can generate an entire music video And all you need is a visionmdashand lots of practiceldquoIt took me over 65 hours of production workrdquo says Siddhant Goenka an indie musician and artist based in Kolkata His newest music video Pari which released two weeks ago features a beautiful Indian princessmdashwho is actually a spiritmdashtrying to live as a human but ending up being a chaotic entity for humankind Goenka for whom music is a passion project spent approximately three to four months learning the rigours of AI tools like Midjourney and Pika and generating images that looked consistent across all the framesSiddhant Goenka Kartik Shah and Varun Gupta ldquoI donrsquot come from a tech background So a lot of testing and experimentation went into the process of making this videordquo Goenka explains ldquoMy aim was to show the viewer a movie in the form of a music video and I used AI because I wanted to push my boundaries and do something that hadnrsquot been done beforerdquo Goenka was informed that creating a video that showed the character with different clothes at different ages and smooth morphing across different frames needed one secret ingredientmdashmeticulous promptingFor musicians AI tools have added a layer of visual clarity Kartik Shah composer songwriter and founder of the band Maati Baani has also created his own ldquoAI shortsrdquo ldquoFor me AI has helped me cut down a lot of mundane tasks both in audio production and video editing while at the same time giving me a new layer of creativity to explore withrdquo he says ldquoIn terms of visuals AI has given me as a composer the power to visualise what the video will look like It forces you to think out of the box and depending on how creative your main idea is it can take storytelling to a whole new levelrdquoMusician Siddhant Goenkarsquos AIgenerated music video Pari has been created with realisticlooking human characters It tells the story of a spirit who is trying to find love on earthBrands like Pepsi have started using AI in specific ad shots while bands like Linkin Park generated a music video earlier this year which went viral But in the Indian context videos like Pari with Indian elements are few and far in between Shah himself created an AI commercial for the luggage brand Samsonite for which he animated filmnoir type of visuals through several AI tools ldquoI must have animated at least 300 images to get these clipsrdquo he recallsAI has sped up the process of creating short animated films significantly Filmmaker and AI artist Varun Gupta popularly known as Aalsiyoulater on Instagram says that a oneminute film can now be made in a day In terms of ideation and production value AI texttoimage tools have boosted the vision an artist has for a story ldquoEighty per cent of the time is spent in the ideation The rest is spent in prompting and getting the look right But you need to have a sense of filmography as well You have to be a good curatorrdquo he says ldquoYou need to write your script generate your shots shortlist your frames and then work on the editingrdquo The magic is in the postproductionWill it we canrsquot help wonder take away from the beauty and hard work required to shoot a film with real actors and edit it ldquoWhen I was a student I had a lot of conceptual ideas for films but I couldnrsquot always do it because of lack of resourcesrdquo Gupta says ldquoFor younger filmmakers AI is a way for getting their work across to others For professional films itrsquos a great visualisation tool Soon itrsquos going to be a great tool for VFXrdquoShah sums it up ldquoAI has given musicians and filmmakers the visual space to imagine their workrdquo he says ldquoWho knows Soon we may be witnessing AI music videos and AIfilm festivalsrdquo