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Streetwear is dying. Long live streetwear
Updated On: 05 January, 2020 08:05 AM IST | Mumbai | Shweta Shiware
After the American designer who serenaded tees and hoodies announced that streetwear's time was up, indie Indian designers inspired by urban-wear aesthetics, declare: it's not dead, only reincarnated

Homegrown label Huemn carries immense street cred but its co-founder says, all they do is make relevant, handcrafted, effortless clothes
When American designer Virgil Abloh shared an alluring idea about streetwear's influence over the fashion world, his stirring argument seduced an entire generation into believing that wardrobe basics like logo T-shirts, XL hoodies and sneakers were the new luxury. The founder of Off-White and artistic director of menswear at Louis Vuitton seems to have a read on what's next. During a recent interview to Dazed, he was asked what he thinks will happen to the "idea of streetwear in 2020s", and his response was based on hard facts and common sense. "Wow. I would definitely say it's [the idea of streetwear] gonna die," he said, "Like its time will be up. In my mind, how many more T-shirts can we own, how many more hoodies, how many sneakers?"
Abloh's view has supporters in Mumbai. "It was bound to happen," says designer Nimish Shah, creative director at Bhaane. "Streetwear was so strong between 2012 and 2018 that it won't be an exaggeration to call it the trend that defined the last decade. But, when a trend lingers for too long, it births an alternative movement."
So what next? Shyma Shetty thinks that we are about to see a new period of sobriety. "Streetwear defined by baggy shapes has been around for far too long. Fatigue has set in." Shetty is the designer and co-founder of Huemn, a homegrown label with immense street cred. "We didn't set out to be known as a streetwear brand. Our clothes have always been relevant , handcrafted and effortless, and people automatically slotted us in the category. Personally, we'd rather stay away from labels, and make clothes."
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