AI prompt generator, sneaker copper, influencer manager—the last decade has birthed unimaginable jobs.

At the US office of Schmooze, a meme-centric dating app developed by a Stanford University alumna, nearly every job profile fits into this category. “Meme officers” are especially crucial to the system—they determine the “vibe” of the content. Users who choose the same memes—designed by meme officers—are matched by the algorithm; the individuals then bond over shared interests and laugh over common miseries. It’s the epitome of the 21st century “happily-ever-after”. Built on the belief that memes are representative of humour and intellect, and a legitimate way of communicating and finding common ground with a potential partner, the app has been wholeheartedly accepted in Indian cities since its launch in September 2023.