The phrase ‘ear to the ground’ translates to paying attention to the latest trends among the public, and podcasts themselves have undoubtedly become a prominent one over the past few years. They can help you grow your brand, establish yourself as a subject-matter expert or promote your own products and services. Labelled as India’s first free guidebook on podcasting, Ear to the Ground: Bound’s Insights on Podcast Production in India is a light read with templates dissecting the anatomy of a podcast episode. This 47-pager helps you get the scoop on how to record, edit and publish your work. 

It includes conversations with a virtual community of 200 podcasters called PodSquad and three panel discussions with celebrated podcasters like Varun Duggirala (Advertising is Dead), Nikesh Murali (Indian Noir), Savitha Nanjappa (Success With Savitha), Ayushi Amin (Agla Station Adulthood) and Zain Calcuttawala (Marbles Lost and Found Podcast).