The tech giant's September 19 launch has sparked record demand in India, with analysts predicting a 28 year-on-year festive sales growth in 2025. The Pro and Pro Max models, especially the Cosmic Orange variant, are seeing stockouts, while upgraded base storage, cashback, and EMI offers fuel premiumisation
Customers queue outside Apple's BKC store in Mumbai on September 19, to lay their hands on the tech giant's latest devices. Pic/Tarun Verma
Apple recently rolled out its latest 17 series flagship devices across the globe. Amid heavy demand for iPhones, US tech giant Apple is set to achieve its highest festive-sales numbers in India. Analysts forecast a 28 per cent year-on-year increase in sales this year owing to the early success of the iPhone 17 series, reported news agency IANS.
Counterpoint Research predicted record growth in sales owing to an aggressive n-1 strategy during the festive season, with the 17 series performing better than the 16 series.
Tech analysis further indicated that the first week of sales for the iPhone 17 series is 19 per cent higher than the iPhone 16 series.
One of the analysts, Tarun Pathak, said, “Apple is effectively capitalising on the premiumisation trend in India,” said the Research Director at Counterpoint Research."
While the Pro and Pro Max models are already experiencing the highest demands, with stockouts reported across various channels, the Cosmic Orange variant is one of the most popular and highly demanded models, Pathak said.
“Upgrading the base variant to 256GB, along with cashback offers and up to 24-month EMIs, enhances its value significantly," he added.
Indicating that Apple still observes a high demand despite the price inclination, Pathak stated, “The new iPhone 17 Air, despite a higher price, is gaining stronger traction than last year's Plus model."
Further, the initial demand is outpacing supply, and securing inventory, especially for the 17 Pro models, is a challenge for retailers.
Prabhu Ram, VP, Industry Research Group (IRG), CMR, said Apple is on track to cross 4.5 million shipments this festive quarter, with the new iPhone Air poised to generate fresh traction.
He further said that pre-bookings for the iPhone 17 line are surpassing last year's figures, positioning Apple for continued momentum through Diwali.
Apple launched iPhone 17 on September 19, featuring the new Centre Stage front camera, a 48MP Fusion Main camera with an optical quality 2x telephoto, and a new 48MP Fusion Ultra-Wide camera that captures expansive scenes and macro photography in more detail.
As per Apple, the 6.3-inch Super Retina XDR display of the iPhone 17 comes with ProMotion, which is bigger and brighter.
With the new Ceramic Shield 2, the front cover is reported to be tougher, with 3x better scratch resistance than the previous generation and reduced glare. The phone is powered by the latest-generation A19 chip for higher performance and longevity.
(With inputs from IANS)
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