Amazon Web Services (AWS) on Wednesday joined its rivals in launching Amazon Titan Image Generator that can create new images given a text description or customise existing images. As a content creator, you can now use the image generator to quickly create and refine images using English natural language prompts, the company said.

“You can use the model to easily swap out an existing background to background of a rainforest, or can use the model to seamlessly swap out backgrounds to generate lifestyle images, all while retaining the main subject of the image and to create a few more options,” said Swami Sivasubramanian, Swami Sivasubramanian, Vice President of Database, Analytics, and Machine Learning, at the ‘re: Invent 2023’ conference here.