Tech giant Google launches new feature to let business owners display 'Asian-owned' as an attribute on its Search and Maps to help people discover them more in the US.

US businesses can now add the Asian-owned attribute to their Business Profile on Search and Maps. In the coming weeks, ad-supported publishers will be able to identify as Asian-owned in Display and Video 360's Marketplace, too.

"As we were building this feature, we worked with hundreds of Asian-owned businesses to ensure the attribute celebrates our diverse and unique cultures," Leanne Luce, product manager, Search, said in a blogpost. Businesses can opt-in to adopt the attribute on their Business Profile and can easily opt-out at any time. Once the attribute appears on a Business Profile, users will also be able to see the attribute.