Rumours about Hrithik Roshan scouting for a new agency to handle his endorsements were doing the rounds for the past week. The star, who was associated with Exceed for several years, will now apparently move to rival agency, Kwan.
While an official confirmation is awaited, reports of the actor exploring his options had hit headlines post the release of Kaabil.
That Kwan is in the same Andheri building that houses the Roshans' production office could have also fuelled the decision. Incidentally, Hrithik collaborated with Exceed for his clothing brand too. The move may hamper that partnership.