15 July,2026 04:52 PM IST | Mumbai | mid-day online correspondent
Eetha and Toxic. Pics via X
The Indian box office is gearing up for an intense box office clash between two of the most anticipated films, Shraddha Kapoor's Eetha and Yash's Toxic: A Fairytale for Grown-Ups. While Sidharth Malhotra and Tamannaah Bhatia's Vvaan, which was also to release around the same time, has officially postponed its release date, now reports suggest the makers of Eetha are planning to push back too.
According to a Bollywood Hungama report, sources say, "The producers - Maddock Films - are wondering whether to prepone the release or postpone. However, it is clear that they don't plan to bring the film on the original release date - August 28. In a few days, they are expected to make an official announcement on the change of the release date."
On June 21, the makers of Toxic: A Fairy Tale For Grown-Ups announced that following multiple delays, the film would finally arrive in cinemas on Wednesday, August 26. Meanwhile, the makers of Eetha had announced the release date as August 28.
The report added, "There is chatter in the trade that the producers of Eetha want to avoid a clash with Toxic, and it may be a sensible decision. Both films are expected to be major box-office performers, while Eetha has the potential to enjoy an exceptional run in Maharashtra. In the event of a clash, the business of both films could get divided in this crucial market."
Eetha stars Shraddha Kapoor, who steps into the role of legendary Marathi Lavani artist Vithabai Narayangaonkar. Helmed by Laxman Utekar of Chhaava (2025) fame, the film also features Randeep Hooda and Mohd Zeeshan Ayyub. It is produced by Dinesh Vijan's Maddock Films.
Interestingly, until last week, four films were scheduled to be released in the same weekend as Toxic. The first film to book the slot of August 28 was Khosla Ka Ghosla 2, a sequel starring Anupam Kher, Boman Irani, Ranvir Shorey, Parvin Dabas, Tara Sharma and others.
Later, makers of The Vvan had also announced that they would arrive on the same date. However, last week, the makers of the film, starring Sidharth Malhotra and Tamannaah Bhatia, announced that the movie will now arrive in cinemas on September 25.