OTT by Tarun Tahiliani opens second store in Delhi; here's all you need to know

The new exclusive store is situated in Khan Market. Photo Courtesy: Special Arrangement

OTT by Tarun Tahiliani has opened its second store in Delhi at Khan Market, a little less than a year after it first opened at DLF Emporio in July 2025. Located in one of India's most popular fashion hubs, the new store marks an important expansion to bring its distinctive India modern aesthetic to the popular neighbourhood known for its refined tastes.

The new exclusive outlet offers a curated selection of women's apparel and accessories, presenting a contemporary interpretation of Indian heritage through elevated everyday dressing.

Conceived as a premium ready-to-wear line, OTT aims to blend effortless silhouettes with refined craftsmanship, creating versatile pieces designed for the modern Indian woman. Reflecting their understated luxury, the Khan Market store brings together warm textures, clean lines, and thoughtfully curated displays to create an immersive retail experience.

The space showcases OTT's evolving collections and campaigns while offering customers an intimate introduction to the brand's design philosophy. The store houses a curated selection of the brand's signature offerings, including kaftans, capes, gilets, dresses, and separates, detailed with their distinctive prints, artisanal techniques, and contemporary approach to Indian craft. Designed to move seamlessly from day to evening, the collection embodies a balance of ease, elegance, and individuality.

What's new at the Khan Market store?

The Khan Market store also showcases Spring Summer '26, the brand's latest offering. The collection explores movement, texture, and effortless ease, where softness meets structure and fluidity is grounded in form. A refined palette moves between muted and vibrant tones, shaping distinct moods across Cocktail, Jardin, Rabari, and Interlace. Crinkled silks, organzas, knits, and fluid jerseys are designed to move intuitively with the body, while abstract florals and subtle detailing add quiet depth.

Speaking on the launch, Tarun Tahiliani said, "Delhi has always been an important market for us, and Khan Market felt like a natural home for OTT. The neighbourhood's unique blend of culture, design, and contemporary lifestyle closely reflects the spirit of the brand."

Launched in 2024 with its debut runway presentation at Lakmé Fashion Week in collaboration with the Fashion Design Council of India, OTT aims to reflect Tahiliani's vision of creating clothing that is effortless yet deeply rooted in craft.