Apple iPhone 18 launch on September 9: How and where to watch ‘Surprise and Shine’ event

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Apple is set to host its annual September launch event, titled "Surprise and Shine", on Wednesday, September 9, 2026, with the company expected to unveil new iPhone models and updates to its wider hardware lineup.

The event is likely to garner a lot of attention this year as it marks the first major Apple product launch under new CEO John Ternus. The September keynote could also be significant for another reason, with reports suggesting Apple may finally introduce its first foldable iPhone.

Apple has not confirmed all the products expected to be announced at the event. However, several reports and leaks have pointed to new iPhone 18 Pro models, a possible foldable iPhone, new Apple Watch models, and other hardware updates.

When and where to watch Apple's ‘Surprise and Shine' event

Apple's event is scheduled to begin at 10 am PT on September 9, which is 10.30 pm IST in India.

The keynote will be held at Apple Park in Cupertino, California, and viewers around the world will be able to follow the event online.

Apple is expected to stream the presentation through multiple official platforms, including its website, the Apple TV app and its official YouTube channel. The Apple Developer app is also expected to provide access to the livestream.

For viewers in India, the event will begin at 10.30 pm on Wednesday.

How to watch the iPhone 18 launch event

Those looking to watch Apple's September keynote can access the livestream through the company's official platforms.

The event can be watched through:

Apple's official website
The Apple TV app
Apple's official YouTube channel
The Apple Developer app

The livestream is scheduled to begin at 10 am PT, or 10.30 pm IST.

The September event is traditionally one of Apple's most important hardware showcases, with the company using the keynote to introduce its latest iPhone generation alongside updates to other major product lines.

Foldable iPhone could be the biggest announcement

One of the most widely reported potential announcements is Apple's first foldable iPhone.

The device could be marketed as the iPhone Ultra or iPhone Fold, although Apple has not confirmed its name. Reports suggest it could use a book-style folding design similar to Samsung's Galaxy Z Fold series.

The foldable iPhone is also expected to have a wider and shorter form factor compared with some existing foldable smartphones. If launched, it would mark Apple's entry into a smartphone category that has already been established by competitors.

However, details about the device, including its final name, specifications and price, remain unconfirmed until Apple makes an official announcement.

iPhone 18 Pro and Pro Max expected at September event

Apple is also expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max at the September event.

The new Pro models are likely to receive upgrades to their processors and camera systems, along with other improvements. There have also been reports of a possible price increase, although Apple has not announced pricing.

The standard iPhone 18 is reportedly not expected to be part of the September lineup. According to Bloomberg reports cited in the original report, Apple could instead move the launch of the standard iPhone models to the spring.

The spring lineup could include the iPhone 18, iPhone 18E and a possible refreshed iPhone Air. These details remain based on reports and should not be treated as confirmed product plans.

Apple Watch Series 12 and Ultra 4 may debut

Apple's smartwatch lineup could also receive an update during the September keynote.

The Apple Watch Series 12 and Apple Watch Ultra 4 are expected to be among the products unveiled at the event. Reports have suggested that the new watches could feature faster processors and additional health and fitness capabilities, potentially including AI-powered features.