09 July,2026 10:10 PM IST | Mumbai | mid-day online correspondent
Sony BRAVIA Professional displays BZ-P series in India (Pic/Special arrangement)
Sony India has recently announced the launch of its new BRAVIA Professional Displays BZ-P Series, a comprehensive portfolio of 16 professional display models comprising the flagship BZ40P Series, enhanced BZ35P Series, and core BZ30P Series.
Available in screen sizes ranging from 43-inch to 85-inch, the new 4K HDR lineup combines Sony's Deep Black Non-Glare technology, AI-powered XR processing, and advanced software capabilities to deliver exceptional image quality, superior visibility and operational efficiency across corporate, higher education, retail, transportation, and public sector environments.
The latest upgrade in the display segment by Sony offers a whole new, redesigned, thin, and lightweight form factor that offers enhanced installation flexibility, improved operability, and lower power consumption.
The BZ-P Series has been engineered to meet the evolving requirements of modern business environments while delivering a seamless combination of powerful hardware and software capabilities.
Powered by Sony's advanced XR signal processing technology, the BRAVIA Professional Displays BZ-P Series delivers great picture quality with enhanced clarity, accurate colour reproduction and remarkable realism. The display has been designed for diverse commercial applications. Moreover, the lineup offers brightness levels ranging from 400-700 nits to ensure optimal visibility across a wide range of environments.
At the heart of the lineup is Sony's Deep Black Non-Glare technology, available in both Premium and Standard variants. Offering up to 47 per cent anti-glare performance on flagship models and 25 per cent anti-glare on enhanced and core models.
Combined with a wide viewing angle, technology delivers true-to-life visuals that remain clear and impactful even in bright, direct light-filled spaces.
The BRAVIA Professional Displays BZ-P Series has been thoughtfully redesigned to simplify installation and integration across a variety of commercial deployments. Featuring a thin and lightweight design, the lineup incorporates a universal chassis and even narrow bezels that enable seamless portrait installations and videowall configurations.
New centre-positioned VESA mounting holes further simplify installation, while integrated in-chassis handles on the 75-inch and 85-inch models make transportation and deployment more convenient.
Designed with professional users in mind, the BZ-P Series combines powerful hardware and software capabilities to simplify content management and day-to-day operations. The displays feature an integrated System-on-Chip (SoC) architecture, eliminating the need for an additional set-top box for digital signage applications while enabling a cleaner and more streamlined installation.
A new user interface and setup programme further simplifies deployment and management. Additionally, Sony conducts extensive compatibility testing with leading CMS solution providers worldwide, ensuring seamless integration with preferred digital signage and content management platforms.
The BRAVIA Professional Displays BZ-P Series is designed to deliver reliable performance in demanding business environments. Select models within the BZ40P and BZ35P Series feature IP5X-compliant dust resistance, making them suitable for deployment across transportation facilities, retail environments, industrial facilities, and warehouse applications.
Backed by Sony's proven engineering expertise, the displays are designed to maintain consistent performance and durability even under continuous operation, helping businesses maximise uptime and operational efficiency.
Featuring a new high-efficiency optical system and XR processor-based AI backlight control, the displays deliver up to 31 per cent lower power consumption compared to the previous BZ-L Series helping organisations reduce operating costs while supporting sustainability goals.
The lineup is Energy Star certified and pending EPEAT certification, further reinforcing Sony's commitment to environmentally responsible product development. The displays also incorporate Sony's proprietary SORPLAS recycled plastic material, with usage increased to as much as 43 per cent in select models to reduce environmental impact and further align with Sony's long-term sustainability goals
The BZ40P Series includes four models ranging from 55-inch to 85-inch screen sizes. Featuring Deep Black Non-Glare Premium technology with up to 47% anti-glare performance, 700 nits brightness and IP5X-compliant dust resistance, the series is designed for demanding professional applications that require superior visibility and image quality.
While the BZ35P Series comprises six models ranging from 43-inch to 85-inch screen sizes. Featuring Deep Black Non-Glare Standard technology with 25 per cent anti-glare performance, 500 nits brightness and IP5X-compliant dust resistance, the series offers an ideal balance of performance and versatility. The BZ30P Series on the other hand, includes six models ranging from 43-inch to 85-inch screen sizes. Featuring Deep Black Non-Glare Standard technology with 25 per cent anti-glare performance and 400 nits brightness, the series is designed to meet the requirements of a wide range of everyday professional display applications.
The BRAVIA Professional Displays BZ-P Series will be available across India through Sony's authorised professional solutions distribution network from July 14, 2026 onwards. The series is offered in 16 models, ranging from 43-inch to 85-inch screen sizes.
Talking about the pricing, the BZ-P Series will be available across India starting at Rs 1,40,000.
