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Empowering Indian Artisans and Customising Traditional Handloom: The Vision of Vandana, Founder of Radhas

Updated on: 16 April,2024 06:11 PM IST  |  Mumbai
BrandMedia |

Radha’s, Vandana believes customisation lies at the heart of its principles, one of the biggest USPs.

Empowering Indian Artisans and Customising Traditional Handloom: The Vision of Vandana, Founder of Radhas

Vandana Kapoor Dhawan, the visionary entrepreneur, has not only propelled Radha’s, a fashion brand, to prominence but has financially empowered many indigenous artisans. Radhas by Vandana has been more than just a clothing brand – it's a platform for artisans to showcase their talent and creativity and for conscious buyers to purchase environment-approved free-size clothing.

Furthermore, the dynamic entrepreneur has declared that she is trying to popularise traditional handloom in India and promote artisans as designers. 

Her journey from the corporate world to entrepreneurship began six years back. All along, her sense of styling and choice of fabric grabbed people’s attention. Vandana’s passion and urge to create a difference in the fashion industry remained suppressed for long.

However, the day her daughter, Radha, was born, Vandana knew it was time to embark on a new venture. Thus, she took the leap of faith and followed her passion. Now, she has been the sole owner of Radha’s, leading the way towards sustainability and conscious fashion.

With a solid intention to promote Indian handloom and celebrate the talent of artisans and designers, Vandana has embarked on a journey to connect India to its roots.

At Radha’s, Vandana believes customisation lies at the heart of its principles, one of the biggest USPs. It’s a service and an integral part of business, enabling her brand to stand out from the crowd. She caters to clients by carefully personalising their clothing collection from start to finish. In this rigorous process, Vandana handpicks the thread and organic fabrics according to the client’s preference, occasion, place of stay, and even the season or weather. 

Every aspect of the client’s well-being goes into consideration. Keeping these factors in mind, Vandana designs garments, ensuring customer satisfaction.

Among the plus-size women, Vandana is extremely popular because of her free-size comfort clothing. They have often cited how her silhouettes made them feel confident and elegant.

Most of the clients prefer Radha’s because of its timeless collections, delivering an evergreen look for every handloom piece. Moreover, Vandana ensures no piece of cloth goes to waste. Using her unique sense of fashion, she always presents clothes that stay relevant for every occassion.

Leveraging the power of social media, Vandana has successfully expanded her brand’s reach and engagement through platforms like Instagram. Furthermore, Vandana’s growing audience base is a result of how she has connected people from all walks of life. Radha’s experience of 95% customer retention propels the brand’s growth forward. 

Besides online sales, Vandana has consistently exhibited traditional handlooms across India, from big states like Kerala to smaller towns like Moradabad and Bareilly. She plans to display her custom-made organic handloom in tier-1 cities like Delhi, Pune, Mumbai, and more.

Despite starting small, Radhas by Vandana has seen exponential growth thanks to its focus on quality, customisation, and customer satisfaction. As the brand continues to grow, Vandana remains steadfast in her commitment. She is determined to continue promoting indigenous artisans, connecting India to its roots, and impacting the fashion industry and society.

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