Her fairly successful film career aside, Sunny Leone seems to be meticulously building her brand, one business venture at a time. Already the brain behind a cosmetics line and a perfume brand, the actor launched her lingerie brand, Infamous, earlier this week. "It was a market we hadn't tapped into and we thought this was the right time to dive into it. Many people had approached us earlier [to partner for similar business]. But when Daniel [Weber, husband] and I met the Bradford India group, we felt they were the right people to tie up with," she says, when probed about her latest business idea.'

Juggling multiple ventures with film assignments can't be easy. However, Leone insists that she is a hands-on businesswoman. "If I have to take time out in the middle of the night, then so be it. I can't leave it in somebody else's hands; if I do, I believe it [the result] will not be to my liking. Daniel and I work as a team, but since most of our products cater to women, I have to take a lot of decisions," she says, before quipping, "The only time I feel overwhelmed is when my three children [Nisha, Noah and Asher] are crying. Even then, we try to find a solution."