K-pop superband BTS’ firm Hybe chairman Bang Si-Hyuk has struck a 10-year deal with Universal Music Group (UMG). As per Variety, it will grant access to UMG’s global network to artists and labels managed by Hybe. It will further collaborate with Hybe's platform Weverse, a one-stop destination for fans to connect with their favourite idols. It is an addition to the promotion activities under Scooter Braun, CEO of Hybe America, who is currently overseeing the North American belt. 

Bang Si-Hyuk said in a statement, “A partnership of this magnitude only comes together when both sides are equally committed to continued growth. UMG is an iconic music company and together with Hybe, the potential is endless. We are certain that this will expand our global footprint while benefiting our fans, artists, and labels.”