“When I released ‘Chaand Baaliyan’, it wasn’t meant for Instagram (IG) reels, despite it being a short song. Even when I am composing right now, I do not think of one-min content. I think of doing justice to the composition,” says Aditya A, singer of the popular song ‘Chaand Baaliyan’, which has been used in over one million reels by people, including Bollywood celebrities.

The song, which plays for less than two-minutes was released in 2020 and recently became a big hit, especially on IG. Aditya credits the popularity to the song's upbeat tunes suggesting a ‘happy mood’, which is also a reason why many people were seen experimenting with it visually on the reels. “There is a lot that can be done with the song. IG is more of a visual platform; people like to showcase what they are doing and a similar kind of music backdrop works,” he adds.