Use social media in these 10 ways to unlock your creative potential

With the advent of digitalisation chances are that you have one or more accounts on social media platforms like Twitter Instagram Facebook Snapchat Scrolling has become a lifestyle and almost everyone around you is habituated to consuming scours of content they see on these platforms So do you identify yourself as a consumer or a creatorThe year is 2023 and everybody sees social media as this clown cousin whose only aim in life is to waste your time However if used wisely and in moderation social media can offer unique opportunities for creativity that were once unimaginable Midday Online spoke to Mousumi Mishra Head of Consumer Marketing ShareChat and Moj to learn about various ways social media can widen your creative horizonsDiscover new trends In order to be creative itrsquos important to stay relevant Social media provides great exposure to the latest trends and styles which you can use to broaden your creative ecosystemExample The video of Kacha Badam went viral on social media and sparked a global trend with numerous artists recreating it in their own unique styles Similarly Bachpan ka pyaar also became a successful internet trend after gaining popularity through various adaptations by different creatorsLearn new processesSay goodbye to ldquoI wish I knew this process earlier it would have made my job a lot easierrdquo and hello to the amazing learning opportunities that social media provides which you can use to optimize your everyday creative processExample One doesnt necessarily need a tutor or coaching one can find quick videos from experts who share their knowledge and advice by searching for pertinent hashtags on social media apps such as exceltricks or interviewtipsGet genuine feedbackReal time feedback on your ideas from a wider range of audience is one of the USPs of social media It can also help you give directions if yoursquore stuck on a thought and need to figure out the next stepFind your inspirationMillions of people share snippets of their life every day through social media With such varied information about different cultures interests and stories readily available inspiration for your next big idea could just be a click awayExample An aspiring fashion designer could browse through short video apps and find inspiration for their next collection by looking at what other designers are creating or what styles influencers are wearingSharpen your perspectiveFor creativity itrsquos important to gain insights and perspectives outside your own ideologies and thought processes Sometimes itrsquos also important to understand opposing viewpoints to drive your imagination and social media allows you that spaceCollaborate with fellow creatorsSocial media provides you with the opportunity to connect with other creative minds without the constraints of geographical boundaries Together you can rehash an old idea or work towards building a new project all while learning from each otherExample Lets say a movie studio is releasing a new romantic comedy and wants to promote the song from the films soundtrack They could create a hashtag challenge on a short video app encouraging users to create videos of themselves dancing to the song with the hashtag MyRomanticComedyDance To make the challenge more enticing the studio could offer a prize such as a meetandgreet with the films stars to the user who creates the most creative and engaging video The studio could also work with influencers to participate in the challenge and help promote it to their followers This helps the movie song to become popular within a couple of daysLearn from the expertsThe whorsquos who of all industries now has a social presence Social media allows a medium to stay updated about their work and aids in learning from the bestExample Watching cooking tutorial videos on social media apps can teach quick and easy food tricks shared by chefs and home cooks providing an opportunity to learn from experts with extensive knowledge Social media platforms offer a convenient and accessible way to access foodrelated content which can inspire new ideas and techniques to improve cooking skillsFind new ways to expressItrsquos important to find your own voice and style when it comes to creativity Explore new methods and formats of expression that social media has to offer and keep experimentingInstant GratificationWhile this may be debatable a little appreciation goes a long way Social media provides instant gratification for your work and once people appreciate your creativity it motivates you to level up every time you pick a new projectTaking a BreakWhenever you hit a creative block itrsquos important to take a break Social media provides ample options for that distraction mostly cat videos will make you laugh again cat videos and also give you a break from the routine so that you can have fresh ideas once you resume your workAlso Read