The festival saw approximately over 30,000 beauty enthusiasts, over 60 global and homegrown brands and over 3,000 icons including celebrities, India’s leading celebrity makeup artists, and creators
The three-day festival took place from November 7 to 9. Photo Courtesy: Special Arrangement
Amid a season filled with music festivals and concerts, Nykaaland 2025, the third edition of the beauty festival concluded its debut in Delhi this weekend at NSIC Grounds, Okhla with music, and creativity too.
The festival saw approximately over 30,000 beauty enthusiasts, over 60 global and homegrown brands and over 3,000 icons including celebrities, India’s leading celebrity makeup artists, and creators,
Co-produced by Nykaa and BookMyShow Live, the three-day festival saw the likes of YSL Beauty, Armani Beauty, Carolina Herrera, Dolce & Gabbana Beauty, Supergoop!, MILK Makeup, TIRTIR and Kylie Cosmetics — alongside Indian innovators such as Kay Beauty, LovETC, Sammmm, ThriveCo, Minimalist, Nykaa Cosmetics, Moi by Nykaa, Dot & Key, Nykaa Wanderlust, Earth Rhythm, and Swiss Beauty.
For consumers seeking efficacy and ingredient-led rituals, the festival also brought out the K-wave from Seoul for Korean Beauty lovers with the likes of Laneige, Beauty of Joseon, Sulwhasoo, Ryo, and, Mise En Scène. Fashion joined the celebration with Nykd by Nykaa and H&M.
Speaking about the debut in Delhi, Anchit Nayar, executive director and CEO, Nykaa Beauty, highlighted how the scale, engagement, and enthusiasm that was witnessed at the festival showcases how beauty in India is no longer just transactional; "it is experiential, cultural, and community driven," he added.
Even Owen Roncon, who is the chief of business of live events at BookMyShow, said the city embraced the festival with a spirit that was bold, vibrant and unmistakably its own. This showed the city’s deep love for beauty, culture and self-expression found its perfect match in what the festival stands for. Watching audiences immerse themselves so wholeheartedly reaffirmed what the festival has always aimed to do, he added, continuing, "to create a space where creativity, identity and celebration come together in the most personal way.”
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