Heeding appeals from PETA India, BookMyShow has dropped from its ticketing platform circuses that use animals for entertainment. The decision by the movie- and event-ticketing company comes days after the People for the Ethical Treatment of Animals put up a billboard outside BookMyShow’s Andheri office highlighting animal cruelty at circuses and also met the company officials. For now, the portal has stopped selling tickets for Asiad and Great Gemini circuses.

Five months ago, PETA India had also roped in Bollywood actor John Abraham to urge BookMyShow to discontinue tickets for circuses that use animals. On its billboard, PETA India featured boxer Vijender Singh with the message: “Knock Out Cruelty: Boycott Circuses”.