Tulsi Vivah 2023 will be observed on November 24, Friday. The vivah is part of Dev Diwali, which literally translates to Festival of the Gods. It is pertinent to understand what is Dev Diwali before knowing why Tulsi Vivah is part of the festivities of Dev Diwali. 

Dev Diwali holds a significant place in Hindu traditions and is celebrated with immense fervour and reverence across India. The auspicious day on which Dev Diwali is observed on the full moon day of the Hindu month of Kartik (October-November), marks the culmination of Diwali festivities. It is characterised by many rituals that honour the divine entities of Hinduism. It's a time when devotees express gratitude and pay homage to the gods and goddesses, celebrating their presence and blessings.