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Celebrities must clamp down on misuse of image

This is because of the huge influence they wield on the public, and the very real prospect of people simply buying and using products because the famous face endorses them

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Representation pic

Representation pic

Legendary cricketer Sachin Tendulkar filed a criminal complaint with the Mumbai Crime Branch cyber cell recently, alleging there are numerous fake advertisements on the internet using his image. Consumers are being misled by them. 

A report cited an FIR that said a weight-loss oil was advertised and a picture of Tendulkar’s face was used alongside. The text also stated that the product was endorsed by the sportsman, the report said. Similar advertisements were found on Instagram as well, and the complainant also found that a website was selling fat-melting spray using Tendulkar’s name and claiming that the product was recommended by the legend. It also claimed that the buyer would get a T-shirt signed by the cricketer free.

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