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Apple to test new App Store ad placements to help developers reach more users

The new ad slots include placement on the App Store Today page and a slot in the 'You Might Also Like' section of an app's product page. Both placements will be marked as ads to differentiate between organic and editorial recommendations, reports AppleInsider

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Previously, there were only two ad spots available on the App Store — and they both appeared only when users searched for new apps. Photo Courtesy: istock

Previously, there were only two ad spots available on the App Store — and they both appeared only when users searched for new apps. Photo Courtesy: istock

With a focus on helping developers reach more users, Apple is working on testing a pair of new advertisement places on the App Store.

The new ad slots include placement on the App Store Today page and a slot in the "You Might Also Like" section of an app's product page. Both placements will be marked as ads to differentiate between organic and editorial recommendations, reports AppleInsider.

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