With an aim to enhance user experience, Meta-owned photo-sharing platform Instagram has announced that it is rolling out new features and updates to Reels, including cross-posting from Instagram to Facebook. On the microblogging site Twitter, the photo-sharing platform's head Adam Mosseri announced the new Reels updates.

"We are launching a few new Reels features to make it fun and easy for people to find + share more entertaining content -- 'Add Yours' Sticker, IG-to-FB Crossposting, FB Reels Insights," Mosseri captioned the video posted on Twitter. With the tap of a button, the new update allows users to cross-post Reels from Instagram to Facebook.