Puzzled about B.zero1 kada bracelet? Bulgari spills beans on this India-exclusive accessory for men

18 January,2024 05:20 PM IST |  Mumbai  |  mid-day online correspondent

Bulgari CEO Jean Christophe Babin & Friend of the Brand, Ayushmann Khurrana revealed the inspiration and the design intricacies behind the neoteric arm accessory

Bulgari B.zero1 Kada Bracelet

Italian jeweller - Bulgari pays tribute to the traditional Indian bangle: ‘Kada,', with the release of their latest accessory - the B.zero1 Kada Bracelet. This exclusive-to-India creation is crafted in yellow gold, and is an ode to India's long-standing cultural affinity with precious metals and stones.

The Kada Bracelet is exclusively crafted for men, featuring a masculine and rugged design. Bulgari has designed this piece, focusing on the nuanced and dynamic style of the modern Indian man. In an exclusive conversation with Midday.com, designers at Bulgari reveal the inspiration and the design intricacies behind the neoteric arm accessory.

Inspiration behind the B.zero1 Kada Bracelet
The inspiration behind the Bulgari B.zero1 Kada Bracelet lies in the brand's unwavering commitment to honouring and celebrating India's rich cultural heritage. Paying homage to the traditional Kada, symbolising strength, devotion and determination, this exclusive creation is a testament to Bulgari's dedication to blending tradition with contemporary design, tailored specifically for the Indian audience.

Friend of the Brand, Ayushmann Khurrana, expressed his connection with the new creation and the intrinsic meaning hidden in it. "Being a part of this incredible campaign that blends tradition with modernity has been truly inspiring. The B.zero1 Kada Bracelet is a symbol of boldness and individuality. It's about embracing our roots while stepping into the future. I'm thrilled to be part of this project that celebrates the fusion of tradition and modernity."

Design intricacies of the B.zero1 Kada Bracelet
The accessory features a captivating spiral design inspired by the concepts of movement, circularity and light. Its thicker profile sets it apart, allowing it to be worn as a standalone piece reminiscent of a true Kada. The upgraded lock mechanism adds both practicality and style, making it a unique and symbolic accessory.

Priced at: ₹12,10,000
The India-exclusive B.zero1 Kada Bracelet is available at Bulgari's flagship boutiques at DLF Emporio, New Delhi and Jio World Plaza, Mumbai. It can also be purchased online at www.bulgari.com.

Limited edition piece
The Bulgari B.zero1 Kada Bracelet is part of a limited edition collection crafted exclusively for the Indian market. This further enhances its exclusivity, making it a unique and sought-after piece for those who appreciate the fusion of tradition and modernity.

Styling tips
The versatility of the Bulgari B.zero1 Kada Bracelet allows it to complement a wide range of styles. For formal occasions, it can be paired with traditional Indian attire or add a touch of sophistication to a suit. In more casual settings, it seamlessly integrates with everyday wear, enhancing the overall look with its masculine and distinctive design. It can also be paired seamlessly with watches, other bracelets or showcased as a striking standalone statement piece.

The Bulgari B.zero1 Kada Bracelet is suitable for various occasions, from formal events like weddings or cultural celebrations, where it can complement traditional attire, to casual outings and social gatherings. Its adaptability makes it a versatile accessory that can be worn to express style and celebrate personal identity on numerous occasions.

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