23 July,2026 06:45 PM IST | Mumbai | mid-day online correspondent
Sony reveals new imaging and audio products for creators in India (Pic/Sony)
Sony recently highlighted a range of creator-focused products for the summer season, showcasing cameras, audio accessories, and professional monitoring headphones aimed at photographers, vloggers, filmmakers, and music creators.
The Japanese company said that the products are designed to help content creators capture high-quality visuals, record clear audio, and streamline their creative workflows as interest in digital content creation continues to grow.
Among the products featured is the Sony Alpha 7C II, a compact full-frame mirrorless camera equipped with a 33MP Exmor R CMOS sensor, the latest BIONZ XR image processor, and a dedicated AI processing unit. The camera supports 4K video recording at up to 60 fps, real-time recognition autofocus, and in-body image stabilization, making it suitable for travel photography, filmmaking, and professional content creation. As per Sony, the Alpha 7C II is priced at Rs 1,95,990.
Sony further highlighted the ZV-E10 II, a creator-focused mirrorless camera designed for vloggers and social media creators. It features a 26MP APS-C Exmor R CMOS sensor powered by the BIONZ XR processor and offers 4K video recording, Cinematic Vlog mode, Creative Looks, and improved battery performance. The ZV-E10 II is priced at Rs 87,990.
For creators looking to improve audio quality, Sony showcased the ECM-G1 Shotgun Microphone, which features a 14.6 mm microphone capsule and a super-cardioid pickup pattern to capture voices while minimising ambient noise. One thing that makes it a more useful choice is that it comes with microphone compatibility along with Sony's Multi Interface Shoe, enabling cable-free operation with supported cameras. It is priced at Rs 11,990.
Apart from cameras, the Japanese brand also introduced the Sony MDR-M1. The headphones have been designed for recording, monitoring, and mixing, featuring a specially developed driver capable of reproducing audio across a frequency range of 5 Hz to 80 kHz. Its closed acoustic design helps reduce external noise and sound leakage, making it suitable for studio environments. The headphones are priced at Rs 17,990.
Meanwhile, the Sony MDR-MV1 features an open-back acoustic design and is intended for spatial audio production and critical music monitoring. Sony said the headphones provide an expansive soundstage with accurate sound localisation while offering comfort for extended listening sessions. The MDR-MV1 is priced at Rs 24,990.
Sony said, "The lineup is designed to support creators at different stages of their content creation journey, from beginners exploring photography and vlogging to professionals producing high-quality visual and audio content."
"The products combine portability, advanced imaging technology, and professional-grade audio performance to help creators bring their ideas to life," they added.
