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Home > Brand Media News > Vercha Jewels by V Verma Jewellers Pvt Ltd Say NO to Bad Gold Committed to Ethical Sourcing

Vercha Jewels, by V Verma Jewellers Pvt Ltd Say "NO" to Bad Gold: Committed to Ethical Sourcing

Updated on: 31 January,2024 07:30 PM IST  |  MUMBAI
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Vercha Jewels aims to broaden its footprint by forming strategic alliances and connecting with jewellery enthusiasts across India.

Vercha Jewels, by V Verma Jewellers Pvt Ltd Say

Vercha Jewels

In 1986, V Verma Jewellers was founded by Mr. Chander Mohan Verma. Vercha Jewels’ (A unit of V Verma Jewellers Pvt Ltd) mission is to offer jewellery that surpasses expectations, creating pieces that commemorate life's precious moments and leave a lasting impact. This dedication goes beyond craftsmanship; the company actively champions sustainable practices and fosters a holistic environment for its team members.

Acknowledging the evolving tastes of a sophisticated customer base, Vercha Jewels (A unit of V Verma Jewellers Pvt Ltd), led by Mr Chander Mohan Verma's two sons, Nitin Verma and Amit Verma, is ready to take a new step by entering e-commerce. Vercha Jewels offer quality services and showcase exclusive products to valued customers. 

The commitment is clear: a rejection of gold sourced through exploitative practices that harm labourers and evade national laws. It promotes the acquisition of pure gold that actively contributes to the nation's development. It also underscores the significance of acquiring gold bearing the HUID hallmark – a certified symbol of its purity. The company encourages customers to choose gold with proper GST documentation and receipts, ensuring legal and moral purity. #SayNoToBadGold 

The collective message from the Directors of Vercha Jewels emphasises the evolving preferences of its increasingly sophisticated customer base. Highlighting their dedication to innovation, the directors aim to offer a convenient and accessible experience by introducing e-commerce. This strategic move is viewed as a natural evolution for the company, enabling it to connect with a broader audience and address diverse needs. 

Its vision is to become a leader in the jewellery industry, setting the bar for exceptional quality, outstanding customer service, and creative designs, all offered at reasonable prices. The company creates unforgettable experiences through unmatched quality, captivating designs, and personalised service. Its focus on embracing creativity and innovation keeps it at the forefront of industry trends, while its dedication to ethical sourcing ensures environmental well-being and responsible practices.

Explore Vercha Jewels Showroom's refined collection, from timeless classics to modern jewellery. The 2500 sq ft space showcases crafted fine jewellery by skilled artisans. Its diverse range is designed to meet unique preferences with an expert team committed to delivering exceptional customer experiences, assisting in discovering the ideal piece. One can immerse oneself in a collection of enduring beauty and cherished memories at its showroom, where dreams come true with brilliance. 

Vercha Jewels aims to broaden its footprint by forming strategic alliances and connecting with jewellery enthusiasts across India. Employee development is also a core value, as it cultivates a nurturing and motivating workplace where talent flourishes and individuals can thrive.

Vercha Jewels recognises the importance of giving back to society by actively participating in initiatives that make a positive difference in the communities and the environment, upholding its commitment to social responsibility. 

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