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Embracing Tradition and Craftsmanship: The Story of Earthpiece

Updated on: 13 June,2024 04:26 PM IST  |  Mumbai
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Earthpiece is dedicated to uplifting handloom weaving communities and preserving their traditional techniques.

Embracing Tradition and Craftsmanship: The Story of Earthpiece

The Story of Earthpiece

In the world of ever-changing fashion where trends come and go, Earthpiece stands as a torchbearer of tradition, craftsmanship, and sustainability. Founded by Aakash Thakur in 2023, Earthpiece is more than just a menswear brand - it's a movement committed to preserving the rich cultural heritage of India’s handwoven textiles. With a background in fashion design from Mod'Art International and a deep understanding of fashion and clothing technology from NIFT Delhi, Aakash brings a unique blend of creativity and technical expertise to the brand.

A Vision Born from Tradition: The inception of Earthpiece was inspired by the timeless beauty of handwoven textiles and the detailed craftsmanship of Indian artisans. Aakash's journey began with an unwavering belief in the value of traditional culture and the stories woven into each fabric. The name "Earthpiece" itself reflects his vision of creating pieces that are not only luxurious but also deeply connected to the earth and its heritage.

A Commitment to Handloom Communities: Earthpiece is dedicated to uplifting handloom weaving communities and preserving their traditional techniques. The brand’s ethos revolves around slow and sustainable fashion and a deep respect for craftsmanship. Each piece of clothing that Earthpiece creates is a testament to the artisans' meticulous effort and skill, ensuring that every thread tells a story of cultural significance and community. Earthpiece’s commitment to quality and sustainability is evident in every aspect of its production. The brand uses heritage techniques such as hand spinning and handloom weaving, collaborating with skilled artisans across various regions of India. The fabrics are crafted using natural and Azo-free dyes, ensuring an environment-friendly process from the beginning.

Organic Kala Cotton
One of the standout materials used is organic Kala Cotton, which the brand sources from the Kutch region of Gujarat. This indigenous cotton species is grown without chemicals or fertilizers, maintaining soil health and ensuring a carbon-neutral production process. The handspun and handwoven fabric is a symbol of purity and sustainability, embodying the brand’s commitment to eco-friendly practices.

Malkha Cotton
Another exquisite material is Malkha cotton, known for its coarse texture and softness. Handwoven in Hyderabad, Malkha fabric retains its natural qualities, becoming softer and more comfortable with each wash. The low carbon footprint of this fabric aligns perfectly with Earthpiece’s dedication to sustainable fashion.

Handwoven Cotton
Earthpiece also features handwoven cotton from Gujarat, a fabric that is both hand-spun and handwoven, embodying the essence of traditional Indian textiles. The use of natural dyes further enhances the eco-friendly nature of these fabrics.

Ethical and Sustainable Practices
Earthpiece operates on a made-to-order concept, minimizing overproduction and waste. By producing items only upon receiving orders, the brand ensures that each piece is created with purpose and care, reflecting a deep respect for the environment and the artisans involved. Transparency is at the core of the brand’s philosophy. The brand is committed to providing detailed information about the materials and processes used in creating each piece to the consumers. This transparency not only celebrates the art of fashion but also empowers consumers to make informed choices.

Sustainable Packaging
The brand’s commitment to sustainability extends to its packaging materials. Earthpiece uses 100% compostable mailer bags, recycled organic cotton paper for hand tags, and FSC-certified paper for wrapping products. Even the inks used in printing are Oeko-Tex certified, ensuring that every aspect of the packaging process is as environmentally friendly as possible.

Through fair treatment and respect for the skills of artisans, Earthpiece is making a significant impact on the lives of weavers and their communities. The brand’s approach not only uplifts current artisans but also paves the way for future generations, ensuring the longevity of traditional weaving techniques.

Earthpiece is on a journey to explore a world where traditional fashion intertwines with modernity. Discover the beauty of handcrafted textiles and the stories they carry. Earthpiece is not just a brand; it is a testament to the beauty of traditional craftsmanship and the importance of sustainable fashion.

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