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Two99: Empowering Apparel Brands in the Digital Age

Updated on: 20 June,2024 05:48 PM IST  |  Mumbai
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Two99, with its deep understanding of the market and expertise in digital marketing, is uniquely positioned to help brands navigate this landscape.

Two99: Empowering Apparel Brands in the Digital Age

Agam Chaudhary- Founder & CEO -Two99

The Indian apparel market is undergoing a significant transformation, driven by digital innovation and evolving consumer preferences. Valued at $59 billion in 2023 and projected to reach $82 billion by 2027, the market presents tremendous growth opportunities for forward-thinking brands. Let’s look at the bird’s eye view of the industry and list hygiene elements to succeed in the space.

Evolving Consumer Behaviour 

The rise of digital-first shopping, especially among younger demographics, has revolutionized the apparel market. Platforms like Instagram and Facebook dominate style influence and research, with 80% of Gen-Z and 70% of millennials engaging with brands online. This shift necessitates a blend of digital and in-store strategies to meet the needs of today’s consumers.

Segmentation and Strategies 

Understanding key consumer segments and their preferences is crucial for success in the Indian apparel market. Two99 leverages its expertise to tailor strategies that resonate with each segment:

Men's Apparel: 

Boomers (58-76): Classic styles, ₹12,000 annually. 

Millennials (27-42): Digital trends, ₹18,000 annually, prefer online shopping. - Gen-Z (11-26): Trend-conscious, ₹15,000 annually, influenced by social media. - Alpha (0-10): Parental choices, ₹8,000 annually. 

Women's Apparel: 

Boomers: Traditional attire, ₹10,000 annually. 

Millennials: Versatile clothing, ₹20,000 annually, influenced by social media. - Gen-Z: Fashion-forward, ₹17,000 annually, sustainability-focused. 

Alpha: Parental choices, ₹7,000 annually. 

Best Practices

Brands like Levi's and Nike demonstrate successful digital engagement and sustainability. Indian brands such as Fabindia and BIBA effectively blend traditional craftsmanship with modern retail. Meanwhile, The Pant Project utilizes AI for custom apparel, showcasing the potential of technological innovation. 

Strategic Recommendations by Two99 

  1. Content Marketing: Create demographic-specific content to drive traffic and engagement. 2. Social Media Marketing: Utilize Meta, YouTube, and Communities/forums to enhance brand presence. 
  2. Sustainability: Highlight ethical practices to build customer loyalty. 
  3. Omni-channel Strategy: Integrate online and offline experiences for seamless shopping journeys. 
  4. E-commerce Optimization: Personalized shopping experiences with AI and ensure best in class mobile experience. 


By embracing digital innovation and targeted strategies, Indian apparel brands can thrive in a competitive market, driving growth and consumer satisfaction. Two99, with its deep understanding of the market and expertise in digital marketing, is uniquely positioned to help brands navigate this landscape. 

Two99: Empowering Apparel Brands in the Digital Age 

Two99 specializes in implementing effective strategies and models to empower businesses in the digital age. Understanding the unique challenges and opportunities facing the Indian apparel market, Two99 has helped over 20 brands achieve substantial growth and success. With clients in India, USA, UK, Ireland, and Singapore, Two99 is a valuable partner for Indian apparel brands aiming to thrive in the competitive digital landscape. Contact Two99 today to learn more about how they can help your brand flourish.

Empower your brand with Two99 – where digital innovation meets strategic excellence in ecommerce marketing services. For more information, contact our media representative at


Agam Chaudhary is the Founder & CEO of Two99, a leading digital marketing agency specializing in the apparel and retail sectors. With over 17 years of experience, Agam has spearheaded transformative campaigns for top brands, driving growth through innovative strategies, in-depth analytics, and unparalleled market insights. Under his leadership, Two99 has consistently delivered exceptional results, establishing itself as an expert in enhancing brand visibility and customer engagement in the industry.

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