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ARL Tyres Partners with Blockbuster Film “Chandu Champion”

Updated on: 14 June,2024 04:56 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

ARL Tyres, a name revered in the automotive industry, has consistently set quality, safety, and innovation benchmarks.

ARL Tyres Partners with Blockbuster Film “Chandu Champion”

Chandu Champion

ARL Tyres, a name synonymous with quality and innovation in the tire industry, has forged an exciting partnership with the much-awaited Bollywood film “Chandu Champion.” This film, brought to life by the visionary producer Sajid Nadiadwala and director Kabir Khan, promises to be a cinematic celebration of determination, courage, and the indomitable spirit of champions.


Known for its commitment to quality and innovation, ARL Tyres has joined hands with “Chandu Champion” to celebrate resilience, determination, and the spirit of champions. 


In an exclusive interview, Mr. Amit Kumar Agarwal, the visionary founder of ARL Tyres, expressed his excitement about the collaboration, “When we heard about ‘Chandu Champion,’ we knew it was an opportunity to align our brand with a story of true grit and triumph. Petkar’s journey resonates with our commitment to excellence – whether it’s conquering tough terrains or overcoming obstacles. We believe that every road traveled is a chance to prove oneself, and ‘Chandu Champion’ beautifully captures that spirit.” Mr. Kumar’s words reflect ARL Tyres’ passion for supporting champions, both on the silver screen and on the roads. 

The announcement of the collaboration has sent ripples of excitement through the entertainment and automotive worlds. Both entities share a common ethos – the relentless pursuit of excellence. As the film’s release date draws near, fans can expect a synergy that transcends mere branding.

What’s more interesting is Kartik Aaryan, the lead actor in “Chandu Champion,” has undergone a jaw-dropping transformation for his role. From rigorous physical training to mastering the nuances of the character, Kartik’s commitment to authenticity shines through. The film’s posters, featuring Kartik in his “langot” and “boxer” avatars, have become iconic, sparking conversations across social media platforms.

As part of the co-branding initiative, ARL Tyres plans to engage fans through exciting contests, exclusive merchandise, and special glimpses of the actors talking about ARL Tyres. The brand’s social media channels will be abuzz with updates related to “Chandu Champion.”

ARL Tyres, a name revered in the automotive industry, has consistently set quality, safety, and innovation benchmarks. As drivers hit the road, their trust in ARL Tyres ensures a smooth and secure journey. The reason why ARL stands out in this competitive market is due to its diligence in producing quality tires by following international standards. They were incorporated in 1983 and have been expanding their distribution network throughout India with a diverse range of products.

In an exclusive talk with the production house, they talked about the collaboration with ARL Tyres. He said, “In ‘Chandu Champion,’ every frame carries the spirit of Muralikant Petkar. It embodies the triumph of the human spirit. Just as Chandu Champion embodies resilience on the screen, ARL Tyres personifies resilience on the road, both standing as beacons of inspiration in their respective arenas. They embody a shared vision.” 

“Chandu Champion'' is more than a sports drama; it’s an ode to human resilience. The film chronicles the life of a champion, who overcame adversity to achieve greatness. His unwavering spirit and determination resonate with ARL Tyres’ commitment to pushing boundaries and conquering challenges.

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