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Saree, not sorry

A contemporary brand is promising to bring back sarees into everyday rotation, with their innovative designs and by using an all-new nature-based breathable fabric. Here’s what we thought about their claims

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Pic/Rane Ashish

Pic/Rane Ashish

For most women in the city, a typical weekday includes a lengthy commute via public transport, several hours at the workplace, a few errands, and (as the week draws to a close) some light socialising in the evenings. With so much to accomplish, mobility and comfort become primary considerations when it comes to wardrobe choices, with more practical and easier-to-wear garments such as pants and dresses taking precedence over sarees, which must be painstakingly draped to achieve a well-groomed and polished look.

So, when a platform claims to have revolutionised the saree with the introduction of a lighter, breathable fabric and contemporary designs, we instantly take notice — while we do enjoy wearing sarees, the longer prep time involved has us saving them for those days when we really want to make an effort or have a special event to attend. The fabric in question is called liva, which is naturally sourced and designed for soft, fluidic drapes, while the brand Navyasa features bold, colourful and modernistic designs to appeal to contemporary sensibilities. These sarees are priced between Rs 5,000 and Rs 15,000, making them an expensive pick for daily wear. 

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