The Ambani family organized a mass wedding, known as 'Samuhik Vivah', for over 50 underprivileged couples from Palghar to kick off the wedding festivities of Anant Ambani and Radhika Merchant.

Each couple was presented with gold and silver ornaments, as well as a cheque of Rs. 1.01 Lakh as their 'streedhan'. They also received grocery and household items sufficient for one year.