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Sachin Tendulkar's name used for endorsement without permission, police register case

The complainant said that he came across online advertisements of a drug company which claimed that the master batter endorsed its product line. He also found a website, sachinhealth.in, which promoted these products using Tendulkar's photo

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Sachin Tendulkar. File Pic

Sachin Tendulkar. File Pic

Mumbai Police has registered an FIR against unidentified persons for using legendary cricketer Sachin Tendulkar's name, photo and voice for the promotion of medicinal products without his permission, an official said on Friday.

One of Tendulkar's aides filed a complaint with the West Region Cyber Police Station in this regard on Thursday, he said.

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