As Covid-19 restrictions subsided, and the world opened up, people started making their way back to bars, and restaurants. Driven by after-effects of being locked down, consumers have been willing to experiment with diverse flavour profiles, as well as refined cocktails, while the enhanced focus on health also permeated the alco-beverage market with zero ABV (alcohol by volume) drinks making it to shelves across the country.

Although, no conversation around what Indians have been drinking can be complete without the mention of gin, mixologists suggest another classic is on the verge on reinvention. To understand the nuances behind what and how Indians drink, we spoke to mixologists, and industry experts who shed light on consumer behaviour, and drinking patterns that have emerged in 2022, and predict what’s to come.