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Celebrity dermatologist Rashmi Shetty’s guide to ‘Brotox’


Updated on: 20 January,2024 10:29 AM IST  |  Mumbai
Maitrai Agarwal |

Brotox, botox for men, is gaining popularity across the globe. Celebrity dermatologist, Dr. Rashmi Shetty explains everything you need to know about the latest buzzword in beauty

Celebrity dermatologist Rashmi Shetty’s guide to ‘Brotox’

Image for representational purpose only. Photo Courtesy: istock

Whether you first read about it in a tabloid or heard it in a celebrity interview, Botox has been a part of our collective imagination for decades now. With technical advancement and increased awareness, the popular injectable became increasingly commonplace. It is no wonder that men also gravitated towards this effective treatment, and thus a new buzzword—'Brotox’ was born. To help you better understand the reasons behind its popularity, uses, and much more, Dr Rashmi Shetty, cosmetic dermatologist and founder of Ra Skin & Aesthetics answers important questions below.

Why has ‘Brotox’ gained so much popularity?
Shetty: The rise in popularity of ‘Brotox’ among men can be attributed to shifting societal perspectives, a more open attitude toward cosmetic procedures, and a quest for a youthful and competitive edge in professional environments. The media, technological progress, and evolving gender norms have collectively played a role in fostering increased awareness and acceptance of Botox among men. This demographic perceives Botox as a minimally invasive method to improve their appearance, aligning with the contemporary emphasis on self-care and aesthetic maintenance. 

The desire for a youthful and vibrant image is particularly prominent in a society that increasingly values a polished and well-groomed outward presentation. Men, influenced by a changing cultural landscape, now view Botox as a viable option to address signs of ageing, contributing to its surge in popularity. As social norms continue to evolve, Botox for men has become not only socially acceptable but also a symbol of adaptability to modern standards of grooming and self-presentation.
What are men using ’Brotox’ for?
Shetty: While there is a vast range of reasons behind men opting for Botox, three prominent uses are:
Anti-ageing: Botox addresses a prevalent issue associated with facial ageing – frown lines, which tend to form as a result of repetitive facial expressions and muscle movements. The solution offered by Botox involves temporarily easing the tension in the underlying muscles, effectively halting their contractions and the subsequent development of deep lines. This non-invasive procedure has gained popularity among men due to its efficacy in minimising visible signs of ageing without the need for surgical intervention. 
By smoothing out frown lines, Botox contributes to a refreshed and more youthful aesthetic, aligning with the present-day emphasis on sustaining a vibrant and youthful appearance. The appeal of Botox lies in its ability to provide noticeable results without the downtime associated with surgical alternatives, making it an attractive choice for those seeking a quick and effective way to enhance their looks and combat the visible effects of ageing. As societal expectations continue to prioritise a youthful image, Botox emerges as a practical and accessible solution for men looking to maintain a relaxed and age-defying appearance.

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