The nine nights dedicated to the worship of the goddess Durga not only bring people together in devotion but also provide a vital boost to local economies
Pic/PTI
- During Navratri, small-time businesses in Mumbai experience significant uptick in activity
- Local vendors, artisans, and shopkeepers prepare months in advance to capitalise
- The festive spirit extends beyond clothing
As Mumbai embraces the vibrant and spiritual festivities of Navratri 2024, small-time businesses in the city experience a significant uptick in activity. The nine nights dedicated to the worship of the goddess Durga not only bring people together in devotion but also provide a vital boost to local economies. From traditional attire to festive foods, the demand for various goods and services surges during this period.
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