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EXCLUSIVE: ‘Longer the life of a food product, the sooner your expiry date: Revant Himatsingka aka Food Pharmer

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Updated on: 24 December,2023 09:16 AM IST  |  Mumbai
Aakanksha Ahire | aakanksha.ahire@mid-day.com

Despite facing lawsuits, this Food Pharmer is on a journey to raise awareness about the evils of packaged foods. From bringing the misleading marketing gimmick of food brands to the limelight to teaching people how to read food labels, this individual is bringing about a food revolution one reel at a time

EXCLUSIVE: ‘Longer the life of a food product, the sooner your expiry date: Revant Himatsingka aka Food Pharmer

‘I don’t have a problem with packaged foods. I have a problem with companies marketing these foods as healthy and misleading customers.’ Photo Courtesy: Revant Himatsingka aka Food Pharmer

Key Highlights

  1. Consumers like you and me pick a product by looking at the front packaging
  2. Revant Himatsigka aka Food Pharmer says the packaged food brands have been lying to us
  3. ‘Reading food labels is an even more important skill than coding in the 21st century’

While you and I continue to indulge in unhealthy treats, a 31-year-old Indian is on an unwavering journey to raise awareness about the havoc packaged foods and beverages are wrecking on public health.  
  
Very recently, Revant Himatsingka aka Food Pharmer chalked out a sugar board that brings to one’s notice the amount of sugar some of the most prominent beverage brands have. On his Instagram handle, which has a following of over one million, he is seen urging people to create a similar sugar board and paste it in either their office spaces or home. This is to ensure each of us is mindful while gulping down the sugary drinks and understand their health hazards.  
  
To dig deep into his efforts, Mid-day Online conversed with this ‘social’ content creator who shared why he is on this journey.  

Breaking the conventional pattern, Himatsingka opens with a rhetorical question to the writer — “What is the most important thing in our life? Health. What is health largely shaped by? Food choices. What are we majorly eating today? Packaged food, which is blatantly lying to us about being healthy.

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